Hello, I’m Sarita 👋🏾 – a Product Designer crafting data-informed digital products that balance user needs, business goals, and scalable experiences.

Companies I’ve done work for:

Redesigning a banking
deposit widget

I increased the number of new users completing their first deposit by 15% with the redesign of this widget.

Integrating JustGiving in a
charity event registration journey

I created a seamless experience that allowed users to set up a JustGiving page during registering for Prostate Cancer UK events without leaving the platform.

Redesigning the search experience
for a travel agent

I improved the search tools on Mr and Mrs Smith’s website to help customers find the new travel experiences on offer.